12 HOUR
PRINTS

                                        

+ CLIENT - POPEYES 
+ AGENCY - GUT MIAMI
+ ROLE   - CREATIVE DIRECTOR

To show the world that Popeyes is the only QSR that marinates its chicken for 12 hours, we pushed the boundaries of long-exposure photography by documenting the entire process. The result is a visual ode to the half-day marination process that makes everyone love that chicken.

Because if making delicious chicken demands craft, time and love, so should the work that features it.