Good Buy
Breaking Bad.

After the TV series finale of Breaking Bad, meth kingpin Walter White was officially “moving on.” So Century 21 created a faux listing, putting Walter’s prominently-featured Albuquerque house up for sale.

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On a minimal investment, and without paid support, the listing dominated the marketing news around the finale. The effort gained over 80 million media impressions was ranked the #7 Best Thing of 2013 by Creativity Online.