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Goodbuy Breaking Bad Case Study
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GOOD BUY
BREAKING BAD

                                        

+ CLIENT - CENTURY 21
+ AGENCY - MULLEN
+ ROLE   - ART DIRECTOR

After the TV series finale of Breaking Bad, meth kingpin Walter White was officially “moving on.” So Century 21 created a faux listing, putting Walter’s prominently-featured Albuquerque house up for sale.

On a minimal investment, and without paid support, the listing dominated the marketing news around the finale. The effort gained over 80 million media impressions was ranked the #7 Best Thing of 2013 by Creativity Online. 
 
 




 

CASE STUDY 
 

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