The Problem:
Champlain Orchards is a self sustainable, ecologically certified, orchard which produces 100% of their products on-site in Shoreham, VT. While the orchard has been a recognized local purveyor of fresh food for decades, their branding missed the mark in connecting their home-grown story to the larger community. 

The Solution:
A refreshed vintage brand identity gave the Orchard the heritage look and feel they had been missing. The “Loyal to The Soil” tagline acted as a rally cry in the Champlain Valley region, positioning Orchard as a long-standing pillar of the local community.