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+ CLIENT - MESSENGER
+ AGENCY - IN-HOUSE (CX)
+ ROLE - CREATIVE DIRECTOR
* 2021 FB HACKATHON FINALIST *
Language is an instrument that is both a barrier and a vehicle to communication. It can be used to offend or compliment; to unite or divide. The words we speak have powerful implications on the integrity of our relationships and our ability to feel close to one another. Yet sometimes those words carry unintended biases.
As a brand who plays host to close connections, Messenger's ability to facilitate and support inclusive dialogue across their platform is critical in providing a safe and desired hangout spot for all users.
Introducing Close Words: The world's first inclusive messaging tool for everyday conversations.
*The above video was submitted to the 2021 Facebook Hackathon. The submission became 1 of 5 finalists awarded that year to be put into a project roadmap within the family of apps.
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