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CONSIDER THIS:
POPEYES

                                        

+ CLIENT - POPEYES
+ AGENCY - GUT
+ ROLE   - CREATIVE DIRECTOR

Brands always perk up at mentions in pop culture, and Popeyes had not one but two reasons to be pleased ahead of the 2022 Grammys Awards. Two of the 5 tracks nominated for Best Rap Song—"Family Ties" by Baby Keem and "Bath Salts" by DMX—include Popeyes mentions. To get the attention of potential Grammy voters, the chicken chain placed billboards in Los Angeles  and  Las Vegas (where the ceremony was being held) with a note to "Consider This"—a play off traditional "For Your Consideration" messaging. 

 

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