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+ CLIENT - CENTURY 21
+ AGENCY - MULLEN
+ ROLE - ART DIRECTOR
Every year, he says the same thing: "Don't get me anything for Father's Day." For Real Estate brand Century 21 we set out to make it possible to finally give every dad what they've always wanted: Nothing.
A piece of land in Nothing, Arizona that is. The Father's Day stunt gained over 2 million impressions, 55,000 site visits and over 10,000 plots of Nothing were claimed for dad's all over.