The Problem:
Millennials represent the largest group of Christians not regularly practicing their faith. While yoga and meditation provide popular, less rigid alternatives of stress management, they still lack a connection to God, leaving the majority feeling unfulfilled. 

The Solution: 
Hallow, a hybrid digital platform combining the power of prayer with the intimacy of meditation. Through a unique visual and verbal language, we developed a quirky and lovable personality which invited users to let their guard down and see Christianity in a different, more inviting light. We focused on empowering users to practice their faith on their own terms, wherever and whenever it made sense for them.