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+ CLIENT - POPEYES X MEG THE STALLION
+ AGENCY - GUT MIAMI
+ ROLE - CREATIVE DIRECTOR
If you’re going to collaborate with Meg the Stallion, you better bring the heat. Popeyes knew they had to break the mold of a typical “celebrity meal deal” when it came to Meg and her loyal fans “the hotties.” So they did just that. The Hottie Sauce campaign not only introduced a custom sauce, and fire merch line, it also welcomed Meg as a franchisee. The campaign was launched around a Western themed live-action/anime :60 that told the story of Meg’s stolen Hottie Sauce.
A Series of social posts & teasers worked to announce the collaboration, hype the launch and tease the story of Meg's stolen hottie sauce.
Building off the growing buzz around the collaboration, Popeyes threw gas on the fire, dropping a :60 second Live Action/Anime Western that told the story of Meg's Stolen Hottie Sauce, and officially announced " The Hottie Sauce is Here."
With the Hottie Sauce officially launched and Meg fans across the country in a frenzy, Popeyes turned up the heat one last time, dropping a fire merch line that Hotties everywhere could hold onto long after the sauce had sold out.
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