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LINE
EM UP
+ CLIENT - WNBA
+ AGENCY - JOAN
+ ROLE - CREATIVE DIRECTOR
In the sport of basketball there's still one court that remains claimed by men, the park. And frankly, that's bullshit. So we decided to do something about it. We started a movement to add the WNBA 3-point line, in WNBA fire orange, to park courts across the country. Ushering in a new era of park basketball, quite literally designed to celebrate support women's basketball.
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THE SHORT FILM
To introduce our movement to the world we made a short film featuring WNBA legends past and present, alongside icons of NYC's park basketball scene. The film explores the significance of the Fire Orange WNBA 3-point line being painted on park courts across the country.
THE MICROSITE
We designed a microsite that gave fans more background on the power and significance of the movement as well as a functional park locator so that they could find a court near them that's laid down the line.
THE TEASE
Our tease out to the world happened in a few phases. First we enlisted the help of players, media personalities and influencers to post cropped overhead photographs of park courts featuring our orange lines to get the world talking.
Once some buzz was built, we dropped another nugget, OOH posters all over the country letting everyone know "THE W IS COMING TO THE PARK." Finally we dropped a final teaser video before going live with our short film the site.
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