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Rewriting the rules,
one line at a time.
Line ‘Em, is an initiative to add the WNBA 3-point line to park courts across the country, ushering in a new era of park basketball, designed for women.
"A new era has begun in the park."
A campaign that turned public
courts into a canvas for visibility.
We started in NYC and went nationwide — working with parks departments and city officials to roll out WNBA-branded courts across the country. Each fire-orange line boldly asserted that women belong in every corner of the game.
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Kicking off with influencers, WNBA-style
A mysterious social tease created intrigue and built buzz for our initiative. Fragments of a fire orange line appearing across the feeds of current and former players, local legends and sportscasters.
A short film starring the people who made it possible — and those who’ll carry it forward.
We told the story of Line ‘Em Up through WNBA legends, streetball stars, and local hoopers — united by the courts they grew up on. Directed by Iris Kim, the film became a cultural rallying cry for equity, pride, and play
And a Finals spot to set the basketball world on fire.
Airing on WNBA's biggest stage, we developed a powerful 30 second film to further cement Line 'Em Up's place in the minds of all those who share a love for the game.
Because visibility isn't a side project. It's the game.
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