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The visual language of closeness.
The goal of Messenger's new visual identity was to create a rich and flexible system that brought to life the brands new positioning as a space that facilitates genuine connections between close friends.
Aimed at a Gen-Z audience, the identity is grounded on the principal of fluidity as it reflects the dynamic ebb and flow of their communication style. The system was built to celebrate the millions of micro interactions Messenger users have every day that bring them closer to their people.
Born from
product DNA.
Inspired by the typographical alignment, shapes and motion of the Messenger product, the foundation of our identity was grounded in product truths, creating a clear through-line between product and marketing.
Subject matter dependent, these elements evolve to become more fluid, connected and expressive.
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