top of page

HOLD
TRUE

                                        

+ CLIENT - MILLER LITE
+ AGENCY - 180 LA
+ ROLE   - ART DIRECTOR

Miller Lite, the original light beer is grounded in integrity, self-belief, and taking pride in one's craft.
 
Our goal with the introduction of the  Hold True campaign was to honor the spirit of Miller through a fresh grittier new film look and feel, and a prideful message worthy of one of America’s most iconic brands.




 

Miller Hold True 30
Play Video