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HOLD
TRUE
+ CLIENT - MILLER LITE
+ AGENCY - 180 LA
+ ROLE - ART DIRECTOR
Miller Lite, the original light beer is grounded in integrity, self-belief, and taking pride in one's craft.
Our goal with the introduction of the Hold True campaign was to honor the spirit of Miller through a fresh grittier new film look and feel, and a prideful message worthy of one of America’s most iconic brands.
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