When Life gets messy, call on the strength of Brawny. This was the message we brought to life to introduce the world to Brawny’s latest category leading innovation, Brawny 3-Ply.



With a revamped, modernized Brawny Man and unignorable audio mnemonic as our anchors, we created Summon the Strongest, a platform that set out to prove there’s no mess too tough for Brawny, the world’s strongest paper towel.