Who are you? Like really? Only those closest to us truly know. The ones who make space for us to let our guard down and be our true selves. Our inner, most vulnerable, unedited selves.

It was this simple human truth that inspired the work for Messenger's first ever brand platform campaign. A fresh new brand strategy and identity system supported a total makeover for the brand aimed at celebrating the quirks of our closest relationships and reengaging interest with a Gen-Z audience.