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ZOMBIE-PROOF
YOUR HOME
+ CLIENT - CENTURY 21
+ AGENCY - MULLEN
+ ROLE - ART DIRECTOR
In preparation for the return of AMC's Walking Dead, Century 21 launced themselves into the growing buzz by creating a one of a kind Home Zombie Proofing Kit to help one lucky fan protect their home from any potential zombie apocalypse.
Fans from all over shared and bid on the Home Zombie Proofing Kit, AMC even joined the conversation retweeting the effort and supporting the earned media stunt that cost Century 21 no more than a stack of plywood.
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